It’s not a matter of being hip. Not when you’re a venerable 100+ year-old manufacturer hailing from historic Valley Forge, PA. It’s more important to speak with attitude derived from the superior beauty of your building products. Since home construction and remodeling make up 15% of the U.S. economy, it’s a highly competitive industry. So CertainTeed opts for fresh ideas, with a touch of cheeky confidence, to reach their market.